Former (Forced Out)Forced Out · Feb 28, 2020
Rank #25 Globally
Quick Answer & Tenure Summary
Matthew Levatich served as President & CEO of Harley-Davidson for a verified duration of 4 years 9 months (1,764 days), from May 1, 2015 until Feb 28, 2020. During this tenure, Matthew Levatich guided Harley-Davidson across major corporate milestones before departing by removed.
In Office
4 years 9 months
1,764 days
Start Date
May 1, 2015
Appointed 2015
End Date
Feb 28, 2020
removed
Age at Appointment
50 years old
Born Jan 1, 1965
Executive Succession & Corporate Facts
- Predecessor
- None (Founding CEO)
- Successor
- Interim / Search in progress
- Global Tenure Rank
- #25 Longest-Serving CEO in Database (View Full Rankings →)
- Company Founded
- Jan 1, 1903 (Milwaukee, Wisconsin)
- Known Aliases
- Matt Levatich
Tenure Milestones & Transition Timeline
May 1, 2015Source ↗
Appointed President & CEO
Appointed CEO of Harley-Davidson after serving in various senior executive roles since 1994.
Jul 30, 2018Source ↗
More Roads to Harley-Davidson Strategy
Unveiled aggressive multi-year strategic plan including electric LiveWire motorcycles.
Feb 28, 2020Source ↗
Stepped Down Under Activist Pressure
Resigned from Harley-Davidson amid prolonged domestic sales slumps and activist shareholder campaign.
Related Leaders & Rankings
Same Company
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Same Industry
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Global Benchmark
Compare against all 31 recorded corporate executives in our database.
Last updated:
Sources:[U.S. SEC EDGAR · 2020-02-28]